Crazy Cakes

Rebranding

Crazy Cakes is a small bakery in Wisconsin Rapids, focusing on decorated cakes and cupcakes. Crazy Cakes was in need of a re-brand, so I created a target audience to direct their brand towards. The first audience being elderly locals, looking for a sweet treat. The second audience would be an out of towner, who they would like to impress, and lastly, a young local with a few extra dollars to spend on a treat. With that in mind, I kept the brand modest, but fun, by using light colors, and patterns reminiscent of sprinkles and frosting for the promotional material.

Crazy Cakes is a small bakery in Wisconsin Rapids, focusing on decorated cakes and cupcakes. Crazy Cakes was in need of a re-brand, so I created a target audience to direct their brand towards. The first audience being elderly locals, looking for a sweet treat. The second audience would be an out of towner, who they would like to impress, and lastly, a young local with a few extra dollars to spend on a treat. With that in mind, I kept the brand modest, but fun, by using light colors, and patterns reminiscent of sprinkles and frosting for the promotional material.

Crazy Cakes

Rebranding